Chicago Commercial Liquor Photography
9 times out of 10 we shoot liquor ads with 4-12 lights and the Hasselblad H4D. Today is not one of those days. The above shot was done in our portfolio room with north facing windows in the middle of the day. The room itself has huge, uncovered glass window panes that allow massive amounts of soft light to beam in, which is actually a great source of light at the right time of day. With the light coming through the bottle and the use of a white card to accent the labels and pop the gold tones we were able to grab this shot in 3 captures.
We shot this with the 5D MK III and the 100 mm L series 2.8. We took 3 captures at ISO 320, f/3.5, at 1.30th of a second to get the cap, and both sides of the label in focus and then blended the 3 images together in photoshop.
Who needs south facing light when north facing light looks so sexy?